Let’s face it: all of us spend far too much time on social media. It should come as no surprise that as of January 2022, there were 3.96 billion users of social media across all platforms. Even today’s marketers are not willing to pass up this opportunity, as 77% of them have reported that marketing through social media has been “slightly to extremely beneficial” for their company. I’m hoping that even your organisation has some concrete strategy for social media marketing (SMM) in place, right? Yet, if you want to get the most out of this platform, you need think about having people that have a lot of power on social media talk about your business.