Let’s face it: all of us spend far too much time on social media. It should come as no surprise that as of January 2022, there were 3.96 billion users of social media across all platforms. Even today’s marketers are not willing to pass up this opportunity, as 77% of them have reported that marketing through social media has been “slightly to extremely beneficial” for their company. I’m hoping that even your organisation has some concrete strategy for social media marketing (SMM) in place, right? Yet, if you want to get the most out of this platform, you need think about having people that have a lot of power on social media talk about your business. read more

Let’s just admit it: everybody enjoys having their work spread like wildfire on the internet. Only the best content—whether humorous, inspiring, thought-provoking, or just excellent—goes viral. Whether it’s a single “like” or a widespread “sharing,” user interaction is the driving force behind every viral social media post. No piece of media can “go viral” until it first becomes widely viewed. read more

It’s hardly surprising that marketers are investing in an Instagram strategy with over 2 billion monthly active users.

There will likely be an 11% rise in Instagram users in the United States over the course of the next year. read more

Although a social media calendar is a vital tool for any social marketer, it can be difficult to streamline the process so that it keeps you well-informed and allows for some leeway. The constant influx of new content, trends, and ideas can make managing multiple social media accounts feel like an insurmountable challenge. While spur-of-the-moment posts and creations are unavoidable, it pays to schedule time to plan out your social media content in advance. read more

To what extent may this buzz help your Facebook page?

Creating a quiz for your Facebook page is a great way to increase interaction with your audience and achieve the virality you’re after.

You may do one of two things with your quiz tale thanks to apps on Facebook: read more

TikTok constantly updates its products and services to live up to its claims of ethereal reality and unparalleled authenticity. However, you shouldn’t be surprised by the frequency with which the company rolls out updates. The only way to keep up with the needs of users and advertisers. TikTok’s latest 2023 updates include the focused view ad campaign objective, a fantastic new ad format that will revolutionise how brands conduct campaigns on the platform. To that end, the company is expanding the variety of its advertising formats in this way. In order to maximise their advertising dollars, companies can now create ads that are both cost-effective and cost-efficient, thanks to the new ad format. read more

Marketers have found success in using social video to drive more visitors to their brand’s website, with 87% attesting to this fact. TikTok has become the social media platform of choice for consumers to submit short-form videos due to its high engagement rates, but advertisers have been sluggish to get on the bandwagon. read more

Using social media effectively is crucial in the business world, especially in marketing. When starting out, it can be difficult to choose where to spend your time and energy as a small business.

Having a specific goal in mind is essential for the success of a company’s social media accounts. Choose who you want to reach online, navigate to where they hang out, and promote yourself in a way that fits in with the vibe of that community. After you’ve mastered one online community, you may transfer those talents to any other network where your brand would do well. read more

In case you haven’t considered it yet, TikTok could be a great place to discover potential new clients. The platform is expanding, with an estimated 800 million active users worldwide, but many major brands have yet to fully embrace it. read more

Curious what the process is for creating an Instagram post in collaboration with others? Learn about collab posts, how to make one for Instagram, and how to use it into your marketing strategy.

Instagram postings in which many users work together is known as a “Collab”

I have no doubt that you have already seen several Instagram collaboration posts in your feed.
A collaborative post is one that is published to both creators’ feeds and/or Reels on Instagram. For this reason, it’s a good choice for those who are working on a project with another creative or a brand and want to avoid posting the same content on many accounts. read more