It’s hardly surprising that marketers are investing in an Instagram strategy with over 2 billion monthly active users.
There will likely be an 11% rise in Instagram users in the United States over the course of the next year.
In other words, businesses large and small would be foolish to dismiss the potential of Instagram advertising.
You’ve found the proper location if you’re serious about expanding your Instagram presence in the year 2023. Here, we outline the simple actions you need to take to create a winning Instagram marketing campaign.
Study your ideal client in great detail
Finding out as much as you can about your potential consumer is the first step in creating an effective Instagram marketing plan.
Everything you do on Instagram should be centred on your ideal consumer.
Your content strategist will constantly keep your target consumer in mind before creating any material. You constantly think about your ideal consumer before releasing a new marketing campaign.
Instagram users should always keep their target audience in mind before making any posts.
Without a clear understanding of who you want as consumers, you run the danger of attracting the incorrect kind of people and wasting everyone’s time.
Create a profile of your ideal Instagram follower to form the basis of your marketing plan.
Consider this. Find out who your ideal client is.
What are some of their favourite pastimes and interests? What are their requirements and areas of discomfort?
If you’re having trouble pinpointing your ideal customer, try asking yourself these questions:
In other words, what should I call my ideal customer profile?
The question I need answered is: What kind of job does my perfect customer have?
What kinds of activities do people who are likely to become my customers like partaking in?
Who am I trying to reach, and what do they need, want, and experience?
If I may ask, does my customer have any children? How many are there? When did they reach that age?
Do I know if my customer is married, single, separated, or in a different relationship status?
Tell me, where exactly does my customer call home? Don’t just say “he resides in New Jersey,” be more precise.
I need to know the exact age range of my target demographic. (There are no age brackets such as “she’s 34 years old.”)
If I were to ask my ideal customer, which social media network they most frequently used, which one would they choose and why? In what frequency do they use it?
Don’t forget about creating content that is specific to your potential client
We don’t mean to beat a dead horse here, but it’s critical that everyone on your marketing team is dedicated to creating Instagram posts that speak directly to your target consumer.
Have a “come to Jesus” session with your staff and impress upon them the critical nature of only ever producing content with your ideal customer in mind.
In order to create engaging Instagram posts, your team’s copywriters, content writers, and social media managers must have a thorough grasp of your ideal consumer persona.
Go deeper and examine social media metrics after everyone is on the same page. Focus your study on consumer behaviour on your ideal client. Look into how they shop, how often they interact, and how they use Instagram.
Is it the case, for instance, that your perfect client spends excessive amounts of time on Instagram Stories? What do you think? Is it only contests and free stuff? Can you describe the reader who most enjoys the kind of writing you do?
Go deeper and find out whether your ideal consumer has any pressing wants, requirements, or issues. A more in-depth investigation than only the problems you found in step one is what we have in mind.
If you’re selling skincare products, for instance, you should research the problems faced by your target audience and the specific solutions they would find helpful.
Someone might have tried three different kinds of acne wash yet still be experiencing outbreaks. Or perhaps they tried a different brand’s moisturiser and loved it, but the price was too exorbitant to become a regular customer.
Focusing on these details can help you create content and language that is more relevant to your target consumer.
Choose the primary channels of interaction with your customers
Nowadays, you have:
Build your Instagram marketing plan on a solid basis by identifying your target audience.
Researched the problems experienced by your target audience.
Dedicated to creating content that speaks directly to your target audience
Knowing your ideal customer profile will help you decide which customer-centric engagement strategies to use.
Don’t worry if it sounds like a lot to swallow. Having a few tried-and-true tactics for interacting with your Instagram followers may serve as the backbone of a customer-centric strategy.
Always remember to keep your ideal client in mind while deciding how to best interact with them. Most essential, you must motivate your ideal consumer to respond to your outreach.
Maintain a constant value posting
You need to be in it for the long haul if you want to build up a sizable following on Instagram.
Do not make all of your Instagram posts on making a sale. Instead, you should emphasise providing value in your content while still pushing purchases if necessary.
The 80/20 principle might help you strike a good balance
Based on the 80/20 rule, the majority of your content should be useful to your target audience in some way, whether it be via providing useful information or tools.
Think about throwing competitions, games, and giveaways
Promote the viral spread of your content by holding competitions, challenges, and freebies that your target audience would like. To increase the number of people who can win, you may ask your fans to share the offer on their own Instagram Stories or Facebook feeds. Bonus points can be awarded for sharing the post, commenting, and tagging friends.
Remember that holding competitions, challenges, and giveaways on a regular basis, or as part of a larger campaign, will provide the best results.
Get people to post questions and comments
Inviting people to comment on content with questions might increase interaction.
You can ask a question at the beginning, middle, or end of a post, or you can include a survey or poll.
This is something you should also do in Stories, as we have suggested. There are 500 million daily users of Instagram Stories, so it’s a terrific way to reach a new audience.