In case you haven’t considered it yet, TikTok could be a great place to discover potential new clients. The platform is expanding, with an estimated 800 million active users worldwide, but many major brands have yet to fully embrace it.
TikTok’s meteoric rise can be seen in the fact that it has already been downloaded 2 billion times.
This means developing an effective growth marketing strategy on TikTok that speaks directly to your ideal customers through channels that are likely to be of interest to them.
What makes TikTok the best platform to discover new clients?
TikTok, one of the newest social networks, offers a great opportunity to reach a wider audience and acquire new customers.
Ten strategies for expanding your TikTok clientele
1. Establish SMART
When compared to marketers who don’t set objectives, those who do are 376% more likely to succeed.
This is because it is less of a hassle to monitor development when goals are SMART (specific, measurable, attainable, relevant, and time-bound).
Find your market and potential clients
With a clear idea of your intended demographic, reaching them is a breeze.
One of the most important things you can do is to identify your unique selling proposition (unique value proposition). This is what sets you apart from the competition and why your customers should choose you.
This can be determined by analysing your current clientele.
Imitate their typical online activities, preferences, purchasing methods, and driving forces. You can learn what motivates these customers to buy by using predictive lead scoring.
Third, make a TikTok account that users will love to interact with
The public’s first impression of your business on TikTok will be based on your profile.
Your profile needs to demonstrate your worth to potential employers or clients.
It’s important to have a user name and profile picture that both identify your company and its products.
Your bio should be succinct and interesting if you want to attract the attention of your ideal customers. Consider adding links in your bio that direct readers to pages dedicated to generating leads.
Communicate with the people you’ve determined to be your ideal clients
The importance of interacting with your target audience on TikTok cannot be overstated. You need a TikTok engagement strategy if your company communicates with users via live chat, DMs, or comments.
Taking part in challenges is the best and quickest way to reach your target audience on TikTok.
Participating in challenges allows you to try out new ideas while likes, follows, and comments will get you some attention.
Goal #5: Develop a customer-centric content strategy with high value
Your content should be helpful to your target demographic while also showcasing your company’s values and personality.
Although comedic videos tend to do well on TikTok, other types of content can also do well. TikTok users also enjoy watching videos about education, food, health, and friendship.
Doing research on popular TikTok hashtags is a great way to find out what kinds of content will resonate with your audience.
Keep up with regular TikTok ads to locate your ideal clientele (#6)
That old adage about how important it is to be consistent? It’s true.
It’s unlikely that any of your initial content will go viral. It may take several iterations before you find the content marketing strategy that works best for you.
If you track the careers of popular TikTokers, you’ll notice that their viewership and interaction rates rise over time.
Conversely, you may have noticed that popular TikTokers typically stick to a single format, niche, or video style. That way, potential connections will know what to look for in your profile.
Measure and monitor your success in acquiring new customers
You can gauge the success of your campaigns by tracking your advancement towards specific, measurable, attainable, relevant, and time-bound (SMART) objectives.
Tracking the success of your videos on TikTok is a breeze thanks to the platform’s intuitive analytics system.
If you want access to analytics, however, you’ll need to upgrade to TikTok Pro, which costs $20 per month.
TikTok Analytics can be accessed by going to ‘Account’ on mobile and clicking ‘Analytics,’ or by clicking your profile picture on desktop and selecting ‘Analytics.
Promote your business by using pay-per-click advertisements on TikTok
It’s no secret that TikTok, like all social media platforms, prioritises monetized content when it comes to algorithmic decisions. Engaging content that demonstrates your brand’s worth can be promoted through pay-per-click (PPC) ads on TikTok.
Finding patterns among your buyer personas is facilitated by audience segmentation. As a result, you’ll be better equipped to attract your desired demographic on TikTok and encourage them to sign up for your community.
As a form of sponsored advertising on TikTok, challenges are highly effective
TikTok influencers can help you reach a wider audience and boost sales.
When it comes to getting people to sign up for your mailing list, influencer marketing is a must.
Brands can gain credibility by associating themselves with well-known TikTok users, and then using those users as examples of their own products.
One of the most cost-effective ways to reach your target audiences, influencer marketing boasts a return on investment of 501%.
Tenth, make sure your videos are optimised for mobile devices
Since TikTok is primarily used on mobile devices, all of your content should be formatted accordingly. As a matter of fact, it was the fourth most downloaded app of 2018 after Facebook, Messenger, and Gmail.
This year, 69 billion hours of content were consumed on TikTok by Android users, representing a 219% year-over-year increase on mobile.
Mobile-friendly content is more likely to generate comments and shares from readers on the go.
Conclusion
With this newfound knowledge, you can better understand how to attract new customers on TikTok and produce content that will be shared by your target demographic.
If you want to create a sense of community around your brand, you should use influencers and encourage customers to participate in hashtag challenges.