Curious what the process is for creating an Instagram post in collaboration with others? Learn about collab posts, how to make one for Instagram, and how to use it into your marketing strategy.
Instagram postings in which many users work together is known as a “Collab”
I have no doubt that you have already seen several Instagram collaboration posts in your feed.
A collaborative post is one that is published to both creators’ feeds and/or Reels on Instagram. For this reason, it’s a good choice for those who are working on a project with another creative or a brand and want to avoid posting the same content on many accounts.
It’s a straightforward strategy for connecting with new Instagram users who could share your interests. It need not be a promotional tool, but it can serve that purpose if desired. To maximise exposure, brands should collaborate with creators who already have established fan bases in their target demographics (and vice versa.) Perfect for sharing on Instagram since everyone benefits.
Let’s take a look at some more benefits of Instagram group posts.
The Benefits of Instagram Group Posts
With the goal of expanding one’s audience
This was discussed in the last paragraph, but I’ll go over it again just to be clear. For a long time now, marketers have been aware of the benefits of collaborating with one another, which can be thought of as a “lead exchange” of sorts.
The truth is, if you can talk to my followers, I can do the same for you. Everyone is overjoyed. Maybe, if there is mutual benefit for the intended audiences. Remember that they are also participating in this. An essential one, if I may add.
Be sure the collaboration is appropriate for your business and that you have something of value to give the potential followers you hope to attract (and your own).
In order to raise participation levels
Generally speaking, the number of likes, views, and comments on a collaborative post will be more than they would be on a post made just to one account. In the first place, your chances of eliciting strong participation are enhanced simply by increasing your audience size. (But remember that the quality of the material is more important than the quantity of your followers.)
In addition, if your Instagram posts receive a lot of likes, comments, and shares, the Instagram algorithm may favour them, leading to a wider audience.
Aiming to increase revenue through increased sales
It follows logically that the two preceding steps led to this. Because Instagram allows for collaborative shoppable posts, you can increase the likelihood that users who aren’t already following you will do so immediately.
Tutorial on Creating an Instagram Colab Post Together
These are the specific actions you need to conduct in the Instagram app itself, rather than through a third-party social media posting service.
The first order of business is to locate a reliable collaborator. Ideally, one that is well-suited to both your target demographic and your own interests. It’s essential to achieving the desired outcomes. Don’t skip over this section.
The same procedure for making a feed post or reel must be followed.
Tap the “Tag individuals” option while editing your post.
Click the “Invite collaborator” button.
Look for the user name of the company or individual you’re working with.
There isn’t a limit on the number of coworkers you may add. Before they may be credited as co-authors, they must first accept your invitation. Any content that is accepted into a user’s feed or reel will be broadcast to their audience once they have accepted the post.
Finish off the message as normal by filling in all the other information and distributing it to your followers.
Someone else will add you as a collaborator to a post or reel, and it will be up to you to accept the invitation. You will receive an in-app notice from Instagram.
Applications for Instagram Colab Posts
Market your wares to untapped demographics
Using Instagram’s collaborative function is a fantastic strategy for reaching a larger audience with your brand’s message. These pieces of promotional material may be made in tandem with influencers and can take the form of anything from product training videos to reviews. As was just discussed, you can use shoppable posts to make it extremely simple for Instagram users to buy your wares.
This is a smart strategy for attracting more customers to your ongoing sales and discounts.
Acknowledge your closeness to influential people
You may collaborate on a post with an artist or influencer without necessarily promoting a product. Promoting your connection through various forms of influencer marketing material will help you reach new consumers (and definitely benefits both sides in this respect.)
Hold raffles and give out prizes
If you choose a partner on Instagram, you may expand the reach of your prizes and contests. In addition, if you run it with other companies or artists, you may reach both of your audiences (or more audiences if there are more than two partners) with a single post by using collab posts.
Share your other pages
If you have more than one Instagram account, you may use Instagram Collab material to promote each of them to the other’s following. In this method, you won’t alienate your followers by constantly pushing your other accounts in their faces.
In the same vein, if you’re a content producer with your own brand, you may incorporate it into parts of your work in a natural and unobtrusive way.
Combining forces with similar companies
Instagram collab photos are a great way to spread the word about a joint venture, whether it’s a product line, an event, or instructional material (like a webinar). Again, this is a very unobtrusive approach, and it also makes it simple to monitor participation and outcomes using a unified set of metrics.
In addition, you may use it to your advantage if you’re trying to spread the word about a certain product line you carry in your web shop.