Marketing funnels: social media techniques for boosting conversions

In recent years, social media has blossomed into a prime location for generating strategically relevant transactions. The use of social media by sales professionals to increase sales and differentiate themselves from competitors is on the rise. Social selling methods, on the other hand, are used by firms to increase sales and engage with customers on a deeper level.

Taking use of social media is no longer a “nice to have” for businesses, but rather a “must have.” In this comprehensive course, we’ll examine proven methods for increasing sales and delighting customers. Okay, let’s get started.

Define “sales funnel” and describe its five levels

The five stages of a sales funnel are encapsulated in the phrase “the sales funnel,” and understanding these stages is necessary before delving into the specifics of effective social media strategy.

The sales funnel is the path a potential client could take if they decide to buy a product from your company. It’s a great tool for learning about your customers’ mindsets, behaviours, and interests as they progress through the various phases of the purchase process. By using this data, companies may tailor their marketing efforts to certain demographic groups and increase conversions.

The following are the five steps that make up a conventional sales funnel, which is divided into the top, middle, and bottom regions.

Awareness

The brand’s beliefs and principles should be prominently shown at the awareness phase to get the customer’s attention right away. As a means of fostering a deeper familiarity with their brand among potential consumers, many marketers employ the usage of informational or instructional materials.

Consideration

The goal of the consideration phase is, as the name indicates, to persuade potential customers to think about buying your product or utilising your service. At this point, brands often ramp up promotional content in an effort to forge stronger bonds with consumers.

Conversion

At this point, you must sell your product or service to potential buyers by highlighting its unique selling points (USPs), advantages, and benefits. The purpose of the conversion phase is to persuade prospective leads to make a final, buying decision.

Loyalty

The loyalty phase is geared on rewarding and keeping current clients through means such as appealing offers and discounts, fostering targeted marketing, and improving the quality of customer service support operations.

Advocacy

Advocacy is the last phase and it occurs when devoted consumers become vocal proponents of the brand. They willingly and eagerly tell their friends and relatives about the product.
Now that we know what a sales funnel is, let’s dive into how social media can help companies drive more sales.

The Best Ways to Increase Social Media Sales

Attend to the Message of the Brand

Making a good first impression on potential customers requires using material that accurately represents your business. In light of this, it is essential to focus on producing material that is both valuable and significant.

Brands should consider giving their messages personality and a “voice” rather than just pushing their products and services. A brand’s ability to connect with its intended consumers and drive increased sales is directly proportional to the degree to which the brand is able to express its unique character.

Do not limit yourself when it comes to content

As trite and sanctimonious as it may seem, coming up with unique material is challenging. Marketers frequently need to tread a fine line between communicating effectively and violating the company’s branding rules. It’s possible, for instance, that in an attempt at comedy, a brand has over the line and is now annoying its customers.

In order to ensure that your social media material is truly original, consider the following guidelines:

  • Try including some real-world photographs into your text to really grab the attention of your audience.
  • Increase the use of graphic and video material, such as how-to films, that provide helpful information about your product at no expense to your audience.
  • Brands must avoid coming out as “pushy” or “spammy” while promoting sales-friendly material. Instead of producing generic content that speaks to no one in particular, you may increase sales by actively engaging your audience.

Construct a comprehensive marketing strategy

Research and preparation are essential if you want to use social media to increase sales. Finding out where a brand’s ideal customers hang out is the first step. It is futile to try to reach business-to-consumer clients via a B2B network like LinkedIn.

In order to fully comprehend your clientele, businesses should work to develop a detailed buyer persona that represents the typical client of the company’s products or services. Include details like the user’s demographics, pain spots, motives, aspirations, wants, expectations, personality qualities, and more in your buyer persona for it to be effective.

Keep your sights set squarely on generating consumable content

Creating useful, snackable content in a variety of formats is essential to boosting social sales. These formats might range from GIFs and videos to memes and blogs. All you need is a social media team that can communicate effectively in your target audience’s language and craft an engaging story.

Use Your Current Clientele As A Source Of Leads And Brand Loyalty

Assume, for the sake of argument, that you are looking to increase your sales, find new customers, and increase your return on investment through your social media efforts. Then, it’s time to put your most devoted consumers to work for you. Customers might be prompted to provide reviews on your social media pages by posting short video testimonials.

Customers may provide real-time feedback on their buying experience, which can be used to inform content creation. You may also record client feedback and act on it by holding contests, surveys, polls, etc. The use of no-code interactive tools makes the implementation of this strategy a breeze.