The one constant in the ever-evolving world of social media is that it will continue to evolve.
More than ever before, this year valued genuineness (hello, BeReal) and the capacity to connect with others (goodbye, filters).
We anticipate an even greater shift in 2023 toward community-led content and uniqueness.
Read on for a look at the best social media trends of 2023 and how you can use them to inform your social media marketing plans.
Reduced Use of Paste-Ins
Taking advantage of current trends on platforms like TikTok and Instagram was crucial to gaining traction in 2022.
However, by the year 2023, it will no longer be acceptable to rely entirely on popular music or podcasts.
We anticipate that in order to differentiate themselves, producers and companies will produce and distribute more unique content.
The trend in online video is toward more relaxed, conversational storytelling, whether in the form of longer-length vlogs or stripped-down discussions on specialised themes.
User-Generated Content Creators
User-created content (UGC) is quite common among companies nowadays. Eighty percent of customers in a 2021 survey said user-generated content (UGC) had a significant effect on their shopping decisions.
However, not every company has access to user-generated content or an in-house staff capable of producing natural-looking photographs. In essence, these artists are compensated to produce UGC-like material for businesses.
It’s not too far off from the concept of freelance writing, which is a close parallel.
We anticipate that in 2023, UGC creators will meet a need and lead to a rise in Nano creators earning on social media without maintaining their own channels.
The Surge in Popularity of YouTube Video Shorts
Adweek reports that 30 billion daily views are produced through YouTube Shorts.
One of the main draws of YouTube Shorts is that it helps producers gain more followers and views on their longer videos.
Moreover, YouTube will once again become a popular choice for content producers because of the future revenue options for Shorts. Cha-ching.
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Advances in Artificial Intelligence Become Commonplace
Artificial intelligence (AI) has arrived and is already pervasive and easier to use than ever before.
Consider the effects found on the video sharing platform TikTok. You can design a complete movie backdrop from scratch using nothing but text, and it’s just one of the many AI-inspired effects available. Tools for generating duplicate text include Chat GPT and Jasper. A growing number of companies and individuals are turning to ai to assist with the brainstorming and planning stages of creating content.
Despite the fact that AI has yet to demonstrate its ability to produce really creative work or thought leadership, I expect to see more of each in the near future.
LinkedIn’s Emerging Creative Class
Interesting fact: LinkedIn predates Facebook. For what reason, then, is it included in our forecast of 2023 social media developments?
Organic participation, in a nutshell.
People who are specialists in their professions are going to the site and injecting their own styles and voices into their contributions. And more and more LinkedIn “Power Users” are turning to ghostwriters to keep their devoted audience fed. There’s a good chance you should give LinkedIn another try if you haven’t already.
The Importance of Keyword Research and Search Engine Optimization
Get out of the way, Google, since over half of millennials and Generation Zers now use TikTok and Instagram to do web searches. Because of this, keyword optimization of articles is more crucial than ever if you want your content to get noticed. This shift is indicative of the evolution of internet search techniques generally. People want to feel like they’re part of a community as they discover curated perspectives and share their own experiences (think TikTok storytelling and honest reviews on Reddit).
Be a list of phrases you’d like your business to rank for when you’re planning your social strategy for 2023. Then, make sure to routinely publish social content that revolves around those keywords.
Barriers to Entry
There are a number of factors contributing to the rise of gated content, including:
The constant bombardment of “recommended material” in social feeds has worn us down.
Those in the creative industries and marketing sectors who want to get to know their most devoted fans better
For creators who wish to “own” their work independently of ever-evolving social media platforms
Artists trying to make money sometimes provide “special stuff” to their most devoted followers.
Will this approach (which may involve leveraging Instagram’s Subscriptions feature or switching to Substack) revive the interest in social media content and newsletters?