Instagram, with more than two billion monthly active users, is the best place for brands and enterprises to be in 2023. A great Instagram presence is a guaranteed approach to achieve company goals including raising brand exposure, gaining customer trust, and increasing sales.
However, the reality is that creating an Instagram account alone won’t do anything to advance your company’s goals. Instead, you’ll need to learn the ins and outs of the algorithm, the preferences of your target audience, and the kind of material you should be putting first into your content marketing mix.
The good news is that we have put together the whole manual for maximising your Instagram profile. In this article, you will learn the components of an effective Instagram marketing plan and receive a plethora of actionable advice you can start using immediately to see a rise in your social media results.
Expand your Instagram following with these 7 tips!
In this article, we will explore a variety of ideas and approaches you can start using immediately to increase your Instagram following and turn your account into a valuable commercial tool.
Update to an Instagram for Business account
Having an effective Instagram account is the first step towards social media marketing success. Instagram Business profiles, in contrast to Personal profiles, provide access to a variety of useful tools that may be used to increase exposure, track metrics, and target the appropriate audience.
Access the following features with your Business profile:
- Instagram analytics are essential for monitoring progress and gauging success, from counting new followers to seeing how popular certain posts are doing.
- You may effectively reach your intended audience by using Instagram advertisements, a kind of paid social advertising. Instagram advertising may be targeted towards a variety of commercial objectives, from raising brand recognition to increasing sales.
- You may use Sked Social and other scheduling apps’ auto-posting capabilities if you have a Business account, allowing you to schedule posts in advance. Instead of making spontaneous updates, you can now plan ahead and schedule posts.
Fix up that Instagram bio!
You probably already know this, but your Instagram bio is a crucial aspect of your overall marketing plan. Your 150-character bio and other profile choices are what will have the most influence on your audience and motivate them to take action.
Stumped for ideas? Here are some easy victories you can make today:
Include a keyword in your account name; this might be the name of your speciality or your primary service; this will increase your account’s discoverability in search results.
Include a branded hashtag in your bio to encourage followers to mention your company in their own posts.
Include a call to action in your bio to encourage people to take some sort of action after coming across your profile. You may suggest that they check out your site or follow your brand’s Instagram account.
Discover who is following you on Instagram
The greatest strategy to increase your Instagram following is to create material specifically for that following. That’s why you need Instagram Insights so badly!
You may determine what kinds of articles are most likely to be well-received by your audience and when they are most likely to be viewed by examining audience insights, metrics, and post-performance on a regular basis.
Maintaining interaction with your Instagram followers requires a regular publishing schedule.
In order to get traction on social media, it is essential to provide your audience with a compelling incentive to interact with your posts. You may increase your engagement rate and make sure your audience expects your material by posting at the same time every day or many times a week.
You can have all your material booked ahead of time on Instagram if you plan it out a week or even a month in advance. That implies I won’t be putting weeks between posts in the future.
Tag your Instagram photos
Did you know one of the best methods to get your content seen and shared on Instagram is by using well-thought-out, pertinent hashtags? Using these searchable keywords will increase the visibility of your Instagram posts in both the search results and the explore feed.
You should include up to five relevant hashtags in the descriptions of your posts, in addition to the one or two branded hashtags. Find popular hashtags that connect to your content, business, or what you’re promoting (and make sure you’re using the correct hashtags for your brand).
Use Influencers and Marketing to Your Advantage
Using Instagram influencers to increase your reach and visibility is a sensible strategy. By compiling a roster of relevant influencers, firms may expose their wares to massive audiences of potential buyers.
You may increase brand awareness and sales with well-planned campaigns by partnering with influential people whose followers make up your ideal customer base.
Use Instagram’s Reels, Live, and Stories features
Instagram offers a wide variety of content tools that may be used to improve your profile’s visibility and engagement. Here are three essential Instagram tools that help you make an impact:
Short, well-edited videos called “reels” are a great way to increase your Instagram following and get your point out.
With Instagram Lives, you can give your audience instant access to you and your brand by organising a live video Q&A, product demo, or interview broadcast.
Instagram Stories are a terrific way to encourage your audience to take action, whether you’re trying to get them to vote in a poll or try out a new product.
Host competitions and give-aways
Also, holding a giveaway or contest is a great method to increase your Instagram following. Create the mechanics of the contest (such as a user-generated content campaign), promote the contest using a branded hashtag, and incentivize participation with a valuable reward. You may increase your Instagram followers by making it a requirement for participants to follow your business.