The Instagram Collaborative Posting Guide 

Curious what the process is for creating an Instagram post in collaboration with others? Learn about collab posts, how to make one for Instagram, and how to use it into your marketing strategy.

Instagram postings in which many users work together is known as a “Collab”

I have no doubt that you have already seen several Instagram collaboration posts in your feed.
A collaborative post is one that is published to both creators’ feeds and/or Reels on Instagram. For this reason, it’s a good choice for those who are working on a project with another creative or a brand and want to avoid posting the same content on many accounts. read more

Everything You Need To Know About TikTok Ads

Advertising on TikTok is a great way for any company to reach a wider audience and capitalise on the app’s rapid development. Use this manual as a starting point for your learning.

To what end will advertising on TikTok serve me?

So, you get that TikTok is a major social media site and can appreciate its marketing potential. But, you may be wondering why you must invest in TikTok advertising. read more

The Ultimate Guide to Social Media Video Marketing

Video has become one of the most in-demand content categories on social media, especially with the advent of tools like reels, narrative videos, and live streaming.

YouTube has been the dominant video-sharing website since it first appeared in 2005. TikTok has been instrumental in the recent decade’s widespread adoption of video content. Yet, Instagram and Facebook have emerged as the most formidable challengers to YouTube’s hegemony in recent years, especially since the advent of action reels. read more

5 Tips To Streamline Your Social Media Content Strategy

Any successful company needs to have a solid social media marketing plan, and if done correctly, this approach can open up enormous doors of opportunity. But, just like a diet, social media marketing may be customised for each company based on the social media objectives that they wish to accomplish. In addition to this, you must always monitor the progress that you have made and adjust your overall plan in accordance with the findings of this monitoring. read more

The 2023 social media tools you need to increase your visibility

The popularity of social media platforms is at an all-time high. A rising number of social media outlets can make it difficult to keep up with content creation, management, and distribution.

The good news is that we don’t have to sacrifice our sanity in exchange for a stronger social media presence across several platforms thanks to the availability of dedicated solutions for doing so. read more

Marketing funnels: social media techniques for boosting conversions

In recent years, social media has blossomed into a prime location for generating strategically relevant transactions. The use of social media by sales professionals to increase sales and differentiate themselves from competitors is on the rise. Social selling methods, on the other hand, are used by firms to increase sales and engage with customers on a deeper level. read more